After D. H. Baldwin and Lucien Wulsin lost the franchise to sell Steinway pianos (1897), the partners decided to produce their own and built a factory on the outskirts of Eden Park. The reputation of the Baldwin piano grew, but it was the inexpensive models for middle-class households that proved most profitable. Baldwin pianos could be purchased on installment terms. Like Cincinnati’s carriage business, Baldwin produced cheap, reliable models with expensive, ornate models as a side line.
The 1921 factory churned out pianos to play the Ragtime, Jazz and Tin Pan Alley sheet music of the time. Later, young families bought pianos for their children, and the Baldwin company continued to make pianos for that market. The factory closed after a major fire in 1964. The building is now converted to condos.